Archived Posts - August 2011

08/24/2011

Denver Social Media: Defining and Measurement of Social Media ROI

Categories: Social Marketing     Denver Social Media: Defining and Measurement of Social Media ROI

On Friday, August 19, 2011, Denver's premier Social Media for Business group welcomed over 100 business leaders to the new South Metro Chamber of Commerce Center, enjoyed peer networking and breakfast fare from My Favorite Muffin and Peet's Coffee Southglenn and generated group discussion focused on measuring Return on Investment (ROI) from social media. Highlights of the discussion included thoughts on a matrix used to determine ROI . Reach / Exposure – Brand Awareness (Opportunity) Visits to Your Website Phone Calls / Emails / Submissions / Purchases Conversion …

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