Archived Posts - July 2011

07/29/2011

Denver Social Media: Webolutions Klout Nets Metromint Perk Experience

Categories: Experience Marketing Social Marketing    

Dear Influencer, A little (bird) told me you've got a ton of Klout! Your audience trusts you to create great content, and you tell it like it is. Your influence has earned you this Klout Perk! Enjoy and let us know if you have any feedback. Thanks, Joe Fernandez, Founder & CEO and the Klout team As per Klout's clearly stated Influencer Code of Ethics, it is incumbent upon us to disclose we received a sample of Metromint water. We received the product because we, "are influential and have authority on topics related to the product." We are also, "welcome to tell the wor …

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07/26/2011

Experiential Marketing Example – Glenwood Canyon Brewpub - An Interactive Case Study

Categories: Experience Marketing Marketing Trends Social Marketing    

Experiential Marketing deals with an overall customer or client experience.  It focuses on how the customer feels and what they experience during their entire engagement with your business. This engagement might begin to occur before they actually meet with you via the correspondence you have before they come in.  It occurs while they meet or visit with you and it has the ability to continue as long as the communications continue. This continuance of the communication provides a huge opportunity for businesses to stand out and keep the experience of their brand alive in the custo …

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07/22/2011

Denver Social Media for Business Group Packs Marketing Tool Kit

Categories: Social Marketing    

Conversation at the July, 2011, installation of Denver's premier Social Media Marketing for Business group centered around the tools we use to manage time and succeed in the medium. Highlights of the interaction included: Definition of Social Media - The use of web-based and mobile technologies to turn communication into interactive dialogue. (Wikipedia). Should we also add, “regardless of time and geography” to this? How do you determine the best social media channels (Facebook, LinkedIn, Twitter, YouTube) for your company? B2B, B2C, Professional, Age, Gender, etc.. …

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