- 5.22.13 - Denver Social Media Marketing Group Adds Advertising to Social Media Strategy Plans
- 5.15.13 - Denver Social Media: Advertising on Twitter Now Accessible for Smaller Businesses
- 5.14.13 - Current Marketing Trends - Humanize Your Business
- 5.11.13 - Facebook Gets A New Look (Again)
- 5.3.13 - A Child's Experience at a Day in the Life of Dad
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Archived Posts - June 2011
06/28/2011
What Is Experiential Marketing?
Categories: Experience Marketing
Experiential Marketing seems to be on the forefront of minds anymore, as the "way" to market their products. But what IS experiential marketing exactly, and who is doing it well? Experiential Marketing is more than simply "event marketing", which it can often be confused with. Rather, experiential marketing is a way to engage your consumers with your product, allowing them to "experience" your product, utilizing as many senses as possible. In this day and age, consumers are skeptical of the "traditional advertising" methods, such as radio and tv, …
Read The Rest of This Post06/28/2011
The Impact of Quality Websites on SEO
Categories: Effective Design & Usability Online Marketing
Search Engine Optimization (SEO) has always been a balancing act between writing for search engines and writing for users. In the early days, stuffing keywords into your content and across your site was rewarded with top rankings in the search engines. As Google and other search engines strive to bring people the best results in the top positions, the push has been towards high quality Websites and content. Have you ever clicked on a search result and seen something like this (forgive my shameless keyword stuffing; it’s in the name of science!): “Webolutions is a Denver search eng …
Read The Rest of This Post06/22/2011
Microsoft AdCenter: A B to B Social Media Marketing Success Story
Categories: Social Marketing
Microsoft Advertising, the Pay Per Click search marketing arm of Microsoft Corporation, is a prime example of B to B social media marketing success. This innovative company started using social media platforms in 2006, well before many B to C's had started delving into this realm. It started simply enough: Web developers from Microsoft sought out and participated in existing online forums pertaining to their recently launched Microsoft adCenter product. From there, they started one blog, then turned it into an actual network of blogs devoted to clients, marketers, developers and a population o …
Read The Rest of This Post06/22/2011
Denver Social Media: Privacy and Copyright Considerations
Categories: Social Marketing
On June 15, 2011, Denver's premier Social Media for Business Group asked and answered questions about current laws, trends, expectations and what is in and out of bounds with regards to ownership and rights of content we find and place on the Internet. We also ate delightful muffins from My Favorite Muffin and sipped gourmet java from Peet's Coffee Southglenn. If you add these places to your purchase patterns, it will quickly become permanent. Yum. Some of the discussion points were: Copyrights and the Internet When can I use something that I find online on my website? Is giving cred …
Read The Rest of This Post06/13/2011
Effective Web Design and Content - Utilize A/B Testing
Categories: Effective Design & Usability
How are you measuring the results of your website? If you aren’t measuring the effectiveness of your design and copy choices, you could be missing out on conversions. A/B testing is a cost-effective way to make sure you are making the right copy and design decisions. Take a look at some simple A/B tests that garnered improved results for these companies. Can you guess which version performed better? You might be surprised in some cases. Copy testing example - http://whichtestwon.com/archives/11405 In this A/B test the only difference between the two landing pages was the text used …
Read The Rest of This Post06/08/2011
Current Marketing Trends: QR Codes and Your Business
Categories: Marketing Trends
Marketing agencies like Webolutions help clients determine what marketing trends would be most beneficial for their businesses. QR codes can be helpful in many industries; connecting with your consumers is essential in today’s business world. A Quick Response (QR) code is a 2-D barcode that can be scanned by a smart phone’s camera and transfer information to the user via cell phone. QR codes have been used widely in Japan for over a decade, and the technology is now gaining popularity in the United States. QR codes were created in 1994 in Japan by a Toyota subsidiary, Denso-W …
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