Archived Posts - May 2011

05/26/2011

Pay Per Click Marketing: How to Create a Successful PPC Campaign

Categories: Online Marketing     Pay Per Click Marketing: How to Create a Successful PPC Campaign

It should go without saying that the easier you make it for your Website visitors to become customers, the higher percentage that will convert (buy a product, fill out a form, sign up for a newsletter, etc.) Unfortunately, that simple logic is easily forgotten if you are overwhelmed setting up your Pay Per Click (PPC) campaign. Having a clear, consistent message throughout your campaign will help you maximize your conversion percentage and minimize your cost per conversion. There are three areas you need to be aware of with regards to your messaging: your keywords, your ads, and your Website. …

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05/24/2011

Denver Social Media: Creating Content that Gets Shared

Categories: Social Marketing     Denver Social Media: Creating Content that Gets Shared

Facebook claims 5 billion pieces of content are shared on its network every week. 23 percent of social media messages include links to content. Neilsen and AOL conservatively estimate 27 million pieces of content are shared daily. 23 percent of all messages are shared; 47 percent of industry-specific messages are shared. 60 percent of those include a product or brand name mention. The most popular way to share content? Email leads social networks by 66 percent to 28 percent. 99 percent of people who share via a social network also share via other platforms...like email. Overall, peop …

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05/24/2011

Denver Social Media: GroupTargets Local Online Marketing

Categories: Social Marketing     Denver Social Media: GroupTargets Local Online Marketing

On Friday, May 20, 2011, Denver's premier social media for business group enjoyed structured interaction around a topic critical to any business: Social Media Marketing to a Targeted Local Audience. Important discussion points included: Google & Local Search Results Creating the right information, reviews, consistency across all resources & monitoring this on a regular basis. Geo-Targeting on Facebook and Other Tools Creation of content for specific geographic areas (states, cities, etc..) Local Check Ins (Yelp, Facebook, etc..) What do you want to see? Where should you c …

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05/09/2011

Effective Web Design: 5 Key Elements

Categories: Effective Design & Usability     Effective Web Design: 5 Key Elements

Keep It Simple - One of the main keys to great web design is keeping the design simple. If the site is too complicated or too much of a hassle for the user, they won't hesitate to simply leave and find a more usable site. A simple, easy to use site keeps users engaged in your site. Simplicity comes in many forms - one of which is getting the user to the information they desire in as few clicks as possible. Another form of simplicity to focus on is the background of the site. Loud or extremely busy backgrounds tend to detract users from the main purpose of the site. Too much going on with …

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