- 2.15.12 - Current Marketing Trends – The Extinction of Previously Successful Businesses
- 2.14.12 - Experiential Marketing: What's in a Name?
- 2.13.12 - 4 Reasons Comments on Your Facebook Business Page are Hurting Your Company’s Online Reputation
- 2.13.12 - Google’s New Privacy Policy: What It Means to Your Business and the Internet
- 2.1.12 - Webolutions Participates in 2nd Annual Grocery Cart Race for Charity
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Archived Posts - March 2011
03/29/2011
Online Marketing: Optimizing for Local Search
Categories: Online Marketing
Google’s local and organic search results are now combined. This elevates the importance of local search for location-based businesses to be on par with organic Denver SEO. The Fundamentals Haven't Changed. Effective online marketing remains anchored by your Website, which should be designed for conversion and optimized, structurally and content-wise, around a Keyword Strategy. The importance and coherence of your efforts outside of your site are increasingly important. As usual, we look at content and architecture. Content: Clear Market Positioning with Information Consistency …
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Denver Social Media: New Rules for Facebook Marketing, Part 3
Categories: Social Marketing
How does Facebook decide what goes in the news feed? First, let's define the term: "News feed" is the chronological list of posts from your friend and Pages you "like." It's the stream of information you see when you log into Facebook. Anymore, this works (links) the same when you're using Facebook as yourself or as your business Page. Just like Google and other search engines, Facebook uses an algorithm--Facebook's is called EdgeRank--to determine what "news" it "feeds" you. If the way to a man's heart is through his stomach (and even if it isn't) t …
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Denver Social Media: Using Video in Social Marketing
Categories: Social Marketing
In April, 2011, the monthly topic for Denver's premier social media for business meetup group is Utilizing Video in Your Social Media Marketing. We'll discuss: How quality standards and consumer expectations for online video are changing. How the increased use of smartphones and tablets is impacting the proliferation of online video. Decision points for when it is worth the expense of having a video professionally produced and when "homemade" is good enough--or better. The pitfalls that will render your video unwatchable and what triggers might make it " …
Read The Rest of This Post03/24/2011
Denver Social Media: New Rules for Facebook Marketing, Part 2
Categories: Social Marketing
In Part 1 of our series, we tackled a couple of fundamentals. Now we'll tackle some FAQ's about the most recent changes to Facebook Pages. Do I love or hate the new Facebook Page? You love it. First of all, I can't help but notice Facebook changes stuff frequently without asking us, so if we decide to embrace the changes, we'll spend more time smiling about them. If we don't, we'll just be a bunch of grumps sitting by ourselves in the break room and later we'll come around to realizing just how silly it was to get grumpy about Facebook instead of all the really good reasons life provides f …
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Denver Social Media: New Rules for Facebook Marketing, Part 1
Categories: Social Marketing
First, let's cover a couple of old rules that remain the same, only because we see some otherwise-savvy businesses missing them: 1. You want a PAGE for your business, not a PROFILE. A Profile has "friends," a Page has "likes." "Friends" require mutual acceptance, the Page assumes anyone who "likes" it is welcome until an administrator says otherwise. Pages provide analytics and allow for custom tabs; profiles do not. If you're a business, you should demand analytics and...we'll talk about custom tabs later in this series. The easiest way I've fou …
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Denver Social Media: Social Media’s Role in Your Search Engine Placement
Categories: Social Marketing
On Friday, March 18, 2011, Denver's premier Social Media for Business Meetup group explored exactly what social media can do and should not be counted upon to do for your company's search engine optimization rank and Internet presence. Here are the highlights: The Goal of Every Search Engine: Provide the most relevant search results possible! That’s all. Key Factors Determining Your Search Engine Placement Site Saturation – The number of indexed pages at your Website Inbound Links & Relevancy – The number of “good” links to your Websi …
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