- 2.15.12 - Current Marketing Trends – The Extinction of Previously Successful Businesses
- 2.14.12 - Experiential Marketing: What's in a Name?
- 2.13.12 - 4 Reasons Comments on Your Facebook Business Page are Hurting Your Company’s Online Reputation
- 2.13.12 - Google’s New Privacy Policy: What It Means to Your Business and the Internet
- 2.1.12 - Webolutions Participates in 2nd Annual Grocery Cart Race for Charity
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Archived Posts - February 2011
02/22/2011
Community Involvement as a Part of Doing Business
Categories: Marketing Trends
More and more companies today are including community involvement as a normal part of the way they do business. Consumers respect companies that give back and contribute to making their local communities a better place to live, work and play. People want to support these companies because it shows they are invested in the local community they share. Letting the public know you care about and support your community is a great way to improve your reputation with consumers. You don’t have to spend a lot as a company to become more involved in the community. You can set aside a budget for d …
Read The Rest of This Post02/22/2011
Denver Social Media: 10 Tips for Creating a Successful Content Generation Plan
Categories: Social Marketing
On Friday, February 18th, Denver's premier social media for business Meetup group confronted strategic content generation. Here is a summary recap: Overview What is “successful content”? This is content that achieves your goal of engaging your target audience(s) and succeeding in achieving your social media marketing goals. Creating a Successful Content Generation Plan 1, Clearly define the results you expect to achieve through your social media marketing activities Contacts Awareness Sales Brand Engagement Referrals Etc. 2. Clearly d …
Read The Rest of This Post02/10/2011
Denver Social Media: Social Marketing for Business Group keeps growing.
Categories: Social Marketing
The Denver Social Media Marketing for Business Meetup group surpassed 800 members last month and we expect an energetic turnout for networking, structured knowledge sharing and, of course, free breakfast at our next meetup February 18. In January, Webolutions CEO John Vachalek led a discussion about ROI measurement in social media. If there is one hot button issue with social media marketing right now, it's measuring the returns. But in fact, there are at least two hot button issues in this area, and we're tackling Content Generation on Friday, February 18, 2011. Our December, 2010, this Me …
Read The Rest of This Post02/03/2011
Denver Social Media: Super Bowl XLV to be Social Media Marketing's "Coming Out" Party
Categories: Social Marketing
This article is not about how smartphone gamers will be watching attentively for the secret code for "Angry Birds." It's about Audi's CMO stating that the effect of a Super Bowl TV commercial, "can only be sustained by social media." Some facts about Super Bowl viewers age 18-34: 66 percent will be using a smartphone while watching 59 percent will be sending texts and/or emails about the game 18 percent will be checking out ads online from their phones (and before we decide that 82 percent will not, let's remember phones get passed around. "Here …
Read The Rest of This Post02/02/2011
Marketing Trends 2011: The Shift to Online Continues.
Categories: Marketing Trends
B to B marketers are placing more and more confidence in online marketing and less and less in "traditional media." That's not just an agency with "Web" in its moniker talking. Its the result of a Marketing Sherpa survey, released February 1, 2011. As the attached graphic indicates, budgets are increasing for Web-based efforts and decreasing for print and broadcast. Direct mail is a wash. Why? Among our beliefs and observations are: We like what we can measure. No tactic is more trackable than Internet advertising. Increasingly, our online activities d …
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