Archived Posts - December 2011

12/12/2011

Experience Marketing Example - Customizing the Experience

Experience marketing involves taking your product or service, and turning it into a unique experience for your customers. In order to be successful, it is important to allow customers to truly “experience” your brand. Taking this a step further, rather than creating a set experience, why not customize the experience to meet the wants and needs of every customer? Defining and standardizing your communications with customers through professional and respectful interactions has long been used as a tool for creating good customer experiences. Companies …

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12/12/2011

Current Marketing Trends: Mobile Websites a Must for Businesses

Categories: Marketing Trends

All marketing trends occur as a result of consumer behavior. Businesses must anticipate the consumer needs and react by meeting these needs (demands). This is certainly true when it comes to the consumer’s demand to access information via mobile devices. This is not a future trend. This is the here and now. Last quarter, for the first time, over 55% of all phones sold were smart phones. From January through October 2011 there were 1.2 million non-iPad tablets sold and Apple is on pace to sell nearly 40 million iPads in the 2011 calendar year (a 342% increase over last year). &nbs …

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12/09/2011

Search Engine Optimization: What is "Quality" Content?

Categories: Online Marketing

One of the first things a Search Engine Optimizer will talk about when formulating an ongoing SEO plan is content generation. They will explain that search engines are looking for Websites that are continuously growing and published with content that is fresh and relevant to the rest of your site. Search engines are also putting more emphasis on the quality of the content, measuring this metric through the time spent on the page, whether they visit more pages on your website and whether or not they are sharing this content with their friends. So what qualifies as quality content? When it com …

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12/08/2011

Denver Social Media for Business Group Now Top 10 in the World

Categories: Social Marketing

The December 2, 2011 installment of Denver's Social Media for Business - Join the Conversation meetup was a milestone. On December 1, 2011, the group acquired its 1,000th member. Denver's premier social media for business group is now, according to Meetup.com, the ninth-largest Business and Social Networking meetup in the world and seventh-largest in the nation. It is also the fifth-largest Business Strategy and Networking Meetup in Colorado. "This group is all about action, communication, involvement, leadership, and ROI," said John Brackney, CEO of the South Metro Denver Cham …

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