Archived Posts - November 2011

11/22/2011

Make a Google Plus Business Listing Part of Your Social Media Marketing

Categories: Social Marketing     Make a Google Plus Business Listing Part of Your Social Media Marketing

On June 28, 2011, search engine giant Google launched Google Plus (Google+), an Internet social network modeled as an improvement on Facebook.  By October 9, 2011, it had accumulated 40 million users. In November, 2011, the platform followed the lead of LinkedIn and Facebook, allowing businesses to have micro-sites (Pages) on the platform. Especially with the failure of Google Wave and Google Buzz—neither of which were actually intended to be the new Facebook but neither of which were ever really understood—and with time and financial budgets already allocated to existing s …

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11/14/2011

Search Engine Optimization: The Ever Changing World

Categories: Online Marketing     Search Engine Optimization: The Ever Changing World

In the world of technology everything is evolving. Rest on your past success and you will be left in the dust. This is just as true for Search Engines as it is for TVs, computers, and smart phones. In effort to always bring better results to their billions of searchers, Search Engines are constantly updating their algorithms, forcing search engine optimizers (SEOs) to adapt. Let me take a step back and explain how search engines work for anyone who is thinking, “Wait, what algorithms?” The goal of a search engine is to bring people the most relevant results. Search Engines send ou …

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11/08/2011

Current Marketing Trend: Consumers Demanding Value

Categories: Marketing Trends     Current Marketing Trend: Consumers Demanding Value

Marketing trends occur as a result of consumer behavior, and with the new trend towards value, businesses are being forced to take notice and act accordingly.  Consumers are not just expecting affordable prices, they are demanding good quality at a good price.  The value of a product isn't just in its price.  While a low price is important, consumers expect the kind of quality they used to get in the pricier products, simply at a more attractive price. As Americans are struggling to pull out of the recession, they have adopted a post-recession mentality.  In reaction …

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11/05/2011

Relationships: A Timeless Marketing Trend

Categories: Experience Marketing Marketing Trends     Relationships: A Timeless Marketing Trend

Each year, on the Friday before Halloween, you'll find Webolutions at the South Metro Denver Chamber of Commerce's Annual Business Expo. This year, the "Webolutions Marketing Speakeasy" was voted Most Creative Booth. Visitors to the "Bootleg Candy Bar" took a quiz that asked, "What era is your marketing in?" and CEO John Vachalek delivered a seminar on Mobile Marketing. The "speakeasy" theme for the Webolutions booth reflected the 1920's theme for the Expo. "We chose the 1920's theme," said John Brackney, CEO of the Chamber, "to highlig …

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