- 5.22.13 - Denver Social Media Marketing Group Adds Advertising to Social Media Strategy Plans
- 5.15.13 - Denver Social Media: Advertising on Twitter Now Accessible for Smaller Businesses
- 5.14.13 - Current Marketing Trends - Humanize Your Business
- 5.11.13 - Facebook Gets A New Look (Again)
- 5.3.13 - A Child's Experience at a Day in the Life of Dad
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Archived Posts - October 2011
10/27/2011
Facebook Advertising, Online Reviews Lead 2011 Holiday Marketing Strategies for Retail
Categories: Marketing Trends Online Marketing Social Marketing
According to recent studies by BIA/Kelsey and ConStat, 97 percent of all purchases have an Internet component. 90 percent of all purchases are researched, at some level, on search engines. The average American uses 7.9 media sources to research a purchase…and most purchase at a local business. Combine those facts with the growing use of social media, especially Facebook, among demographics with purchasing power and the time for retailers to push social media to the marketing fore is right now. Online Advertising is Effective for Driving Offline Sales • Online a …
Read The Rest of This Post10/26/2011
Denver Social Media for Business Group Hears Online Reputation Management Solutions
Categories: Social Marketing
On October 21, 2011, Denver’s premier social media for business meetup group gathered to discuss changes, best practices and tools for social media monitoring. Items discussed included: What are Social Media Marketing Channels? • Twitter • Blogs • Facebook • LinkedIn • Mainstream News Sources • YouTube • Reviews Why Listen? • Reputation Management • Sales Opportunities …
Read The Rest of This Post10/14/2011
Search Engine Optimization: Tracking Your Progress
Categories: Online Marketing
Gone are the days of guessing what return your marketing investments will bring in. If you have a website and are using internet marketing, you can now track how many visitors are visiting your website, how they found it, what they are viewing, how long they stayed, and whether or not they converted (filled out a form, bought a product, signed up for the newsletter, etc.) Here are some important metrics to look at beyond the number of visitors and how you can use the information to maximize results. One of the most telling metrics for your online marketing and search engine optimization effor …
Read The Rest of This Post10/14/2011
Experiential Marketing Example - The Webolutions Experience
Categories: Experience Marketing
Experiential marketing is a creative approach to the marketing world. Creating exceptional experiences and evoking positive emotions is at the heart of experience marketing. Webolutions promotes Experiential Marketing to our clients, but do we practice what we preach? We sure do! That’s where I come in as the Experience Coordinator at Webolutions. We take Experiential Marketing so seriously, that my job is dedicated to creating memorable and exciting experiences for our guests. It is my responsibility to ensure that anyone who walks through our doors has a stimulating experience w …
Read The Rest of This Post10/13/2011
Current Marketing Trends – Transparency of Your Brand
Categories: Marketing Trends
Transparency is still a relatively new notion for many businesses. However, this idea is critical for all businesses to understand and carry forward with them on a daily basis. As one of the current marketing trends, it is a fundamental marketing concept that can have an extremely powerful impact on your brand. So, what do we mean when we say transparency? Transparency is the notion (fact) that we live in an age where your customers and everyone else with whom you interact have the ability to publically share their experiences with your brand. This can be done through reviews, blog post …
Read The Rest of This Post10/11/2011
Social Media and Mobile Marketing Still Gaining Importance in Company Marketing Plans - Nielsen
Categories: Marketing Trends Social Marketing
The Nielsen Q3 2011 Social Media Report confirms that businesses wanting to go where the customers are, will beat a direct path to social media, understand who is using the medium and how, and consider how they are accessing it. Attention Share: Follow the Fingertips Social networks and blogs account for 23 percent of total time Americans spend on the Internet—more than twice as much as the #2 category, Online Gaming. Time spent on the 75 “other” categories accounts for 35 percent of Americans’ total Internet time. Nearly 4 in 5 active Internet users visi …
Read The Rest of This Post10/06/2011
Creating a Great Internal Experience - Webolutions Lunch Club
Categories: Experience Marketing
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-style-parent:""; font-size:10.0pt;"Times New Roman","serif";} Webolutions® is all about experiencial marketing. We live and breathe experience marketing. For our clients, we help them create an experience around their brand – some companies need help with their internal …
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