Archived Posts - January 2011

01/21/2011

Denver Social Media: Change your Facebook Page name...quick!

Your friendly neighborhood social media marketing geek here with a bulletin on a couple things you may have wanted to do with your Facebook Page but couldn't until now. Change the Name of your Facebook Page Until recently, when you created a Facebook Page for your business, Facebook warned you to be sure it was what you want it to be before you publish it to the world. And yet, somehow, we still ended up with "social media experts" with pages trumpeting themselves as "Markeitng" consultants. Well, fear not, "markeitng" gurus: Facebook now allows you t …

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01/10/2011

Pay Per Click Marketing Basics, Focused Keywords

Categories: Online Marketing

The most important aspect of your Pay Per Click (PPC) campaign is always getting conversions whether they are direct sales, leads, or even views of a key page. Without properly focused keywords you are probably throwing a lot of money away. Here are some tips to help you start your campaign with a clear keyword list and continue to refine it into a well-oiled machine. Your initial keyword research should revolve closely around your products and services, the more focused the keyword is the more likely it will lead to a conversion. Lets say you are an animal shelter with puppies for adoption b …

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01/10/2011

My Experience Marketing Experience - Grease Monkey

Categories: Experience Marketing

Does a Great Experience ALWAYS Justify the Extra Cost? For the past 3 years, I have gotten my oil changed at Grease Monkey, mainly due to the fact that it is walking distance from work, and I can just run over on my lunch break for an oil change. Up until this last oil change, I was always forced to get Synthetic Oil, thanks to the demands of my needy luxury vehicle. For anyone that uses synthetic oil, you know that when it comes to oil changes, Synthetic Oil = WAY MORE MONEY. Needless to say, I was excited to drive my new Toyota to Grease Monkey the other day, knowing that …

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01/10/2011

Designing for Different Browser Experiences

Categories: Effective Design & Usability

The old school thought was that all websites should look exactly the same in every browser but times they are a changin’. Different browsers have different capabilities. Now there are four major browsers available, plus a number of not so major ones AND each of those has different versions. Some of those browsers came out nearly a DECADE ago (IE6 cough, cough). A decade is a huge amount of time in the internet world. The difference in capabilities between modern day browsers and those born a decade ago is massive. For instance, newer browsers have better security features, run much fa …

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