Archived Posts - September 2010

09/07/2010

Experience Marketing Example: LEGO - Creating an Experience with Intention

Categories: Experience Marketing    

The Lego Experience LEGO is quickly becoming more and more known for the “LEGO Experience."  Hot off of their latest “LEGO Experience” tour, LEGO set out to let children and adults alike immerse themselves in the experience, and all that the LEGO brand has to offer.  This ranged from hands-on experiences, minds-on experiences, family games and challenges, video games, and even inspiration models. The LEGO experience spans wider than just their recent tour, however.  In fact, at every touch point, they focus on delivering a very specific, intention …

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09/02/2010

Denver Social Media Marketing: Breaking through the Clutter

Categories: Social Marketing    

Let’s face it; more isn’t always better, and the Internet is the epitome of more. While the web is a platform for posting pretty much anything and everything, that doesn’t mean your social media marketing strategy should be to post just anything. Successfully creating and promoting content can directly draw visitors to your Website, help your search engine rankings, promote your brand, and create lifelong customers. So what is it that you are trying to say with your social media? Are you making posts to try to draw attention to your company, or are you saying something beca …

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