- 5.15.13 - Denver Social Media: Advertising on Twitter Now Accessible for Smaller Businesses
- 5.14.13 - Current Marketing Trends - Humanize Your Business
- 5.11.13 - Facebook Gets A New Look (Again)
- 5.3.13 - A Child's Experience at a Day in the Life of Dad
- 5.2.13 - Experiential Marketing Agency Tips: Happy Employees Make Happy Customers
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Archived Posts - March 2010
03/30/2010
Create a Blog and Post Often
Categories: Online Marketing
Recently, Webolutions had a blog post about the 7 Benefits to a Business Blog. To follow it up, we wanted to emphasize the importance of creating a blog and posting often. Most people know the more back links your site has, the higher you'll go in the search results page. Technically, the quality of the links is more important than the actual quantity. If authoritative sites link to you, Google determines that you must be important. One of the easiest ways to generate links to your site is to start a blog. A blog is a great way to keep your site full of fresh content and attract users …
Read The Rest of This Post03/29/2010
7 Benefits of a Business Blog
Categories: Marketing Trends
With the dramatic increase in popularity of Twitter and Facebook, it seems blogs are getting lost and forgotten in the mix. Don’t dismiss blogs as part of the past just yet. They are still an incredibly useful tool, and when used correctly, can be a great asset to your overall new media strategy marketing plan. While blog use as a purely “social” medium is down, blogs for business are doing very well. In fact, 70% of bloggers are now organically talking about their brands on their blog, and 38% of bloggers post brand or product reviews. This means that if you don’t hav …
Read The Rest of This Post03/26/2010
How To: Create a Username for Your Facebook Business Page
Categories: Social Marketing
This task is much simpler than it sounds. Once you have the proper URL and know what to look for this shouldn’t take you more than 5 minutes to create. Keep in mind that this post has been written to help you assuming that you have already created a Facebook page for your business. In addition, as a rule of Facebook, you must have at least 25 Fans in order to claim a username. If you are eligible to claim a username, simply follow the steps below. 1. Once logged onto your Facebook Profile enter the URL of: http://www.facebook.com/username This will bring you to a …
Read The Rest of This Post03/17/2010
How To: Set Up Google Alerts & Your Google Reader
Categories: Social Marketing
One of the most basic and easy forms of tracking your social media marketing is by setting up Google Alerts. In fact, Google Alerts are something that every company should have set up in order to effectively manage your marketing efforts online. What are Google Alerts? Google Alerts by definition are “email updates of the latest relevant Google results (Web, news, etc) based on your choice of query or topic.” Google Alerts are useful for monitoring news about your company, keeping current on a competitor in your industry, staying on top of industry new …
Read The Rest of This Post03/07/2010
2010 Marketing Trends - Why Social?
Categories: Marketing Trends
In our Top 5 Marketing Trends for 2010 blog post last month, we named social marketing among the top 5 marketing trends for 2010. Everyone hears about Facebook, Twitter and YouTube on a daily basis. However, most businesses are not making the connection between these tools and good old fashion word-of-mouth marketing, which has been a key to successful marketing for decades. We all know that a word-of-mouth referral to our business is almost as good as a check in the bank. This potential client will ask less questions, and the relationship will begin on a more personal level. In mo …
Read The Rest of This Post03/06/2010
Experience Marketing Example - GM Test Track Ride
Categories: Experience Marketing
The GM “Test Track” ride at Disney World® is a thrilling Experience Marketing example. The ride introduces visitors to the world of automotive safety testing. During this GM (General Motors) sponsored experience, visitors learn about and participate in the rigors of automotive safety testing. This 5½ minute, fast moving, test track ride exposes participants to freezing temperatures, hairpin turns, high G forces and speeds up to 60mph, which makes this the fastest ride at Disney World®. This experience attracts over 7 million visitors a year and is sponso …
Read The Rest of This Post03/05/2010
Webolutions Top 10 Link Building Strategies
Categories: Online Marketing
How can I create a powerful link? Unless you know the search engine algorithms or you are an engineer at Google, the solution to this question may be difficult to answer. Here at Webolutions, we like to focus on these 10 factors when we develop a linking strategy. Here is our guide of the 10 things to look for in a link-building campaign: It occurs naturally, or at least appears that way. It is one-way (non reciprocal). It uses the main keyword(s) for the page that it links to. It is from a site that is related and not off-topic. It comes from a Website wi …
Read The Rest of This Post03/05/2010
Social Media: A Growing Marketing Trend for Businesses
Categories: Social Marketing
Go to a frequently visited Website: CBSNews.com, Time.com, WholeFoodsMarket.com, and NBA.com. What is one thing they all have in common? Links to their social media sites! It seems that the number of businesses adopting social media practices continues to grow. In fact, according to a study done by the University of Maryland’s Smith School of Business, one in five business owners are integrating social media into their business processes. Social marketing is a trend that business owners need to pay attention to. For all of those claiming social media is a fad, you are wrong! Business …
Read The Rest of This Post03/04/2010
How To: Build A Facebook Landing Page
Categories: Social Marketing
Creating a unique, noticeable Facebook Page can be difficult. In a market that is being swarmed with social media, it is essential to stand out in the crowd. By developing a landing page for users to see upon arrival of your Facebook Page, you can generate more interest and excitement around your brand. Some companies that are generating very unique landing pages include: Pepsi, Victoria's Secret, and Buffalo Wild Wings. All of these pages bring excitement and uniqueness to their Facebook Pages. Creating your own landing page is very easy to do, simply follow the steps below. 1. Add th …
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