Archived Posts - December 2010

12/23/2010

Marketing Trends 2011: Apps we'd like to see

Part I of ?? Inspired by this Pete Blackshaw blurb from Ad Age, we decided to take a peek inside the minds of some Webolutions' staff members. Turns out we think we're pretty clever. What app should be invented in 2011? Responder: Erik Landru, IT App: iHysteria What it does: Shows countdown to next Apple media event with links to discussions and media posts on what the Apple genies will release next. Sez Erik: "I am a bit of an Apple fanboy so if this were actually real and free - I would have it." Responder: Patrick Yuan, Online Marketing Coordinator Mobile App: iCanCa …

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12/17/2010

Denver Social Media: Survey shows perceived social media marketing priorities

Categories: Social Marketing

Social media changes all the time and provides endless opportunities for new perspectives. Last Friday, our Social Media for Business meetup group embraced the dynamic nature of the medium by creating a "VIP experience" and directing the majority of the action to the balcony. Many of us stuck around to network and collaborate in rather comfortable and unique environs. Prior to the event, Webolutions emailed a survey to those who had RSVP'd, "yes." It asked recipients to provide their top social media marketing priorities for 2011. Here are the results of that survey: …

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12/14/2010

Marketing Trends 2011: Merging Search and Social Media

Categories: Marketing Trends Social Marketing

One major area of our business is achieving optimal position for relevant Internet searches for our clients. Another is improving online reputations. It's not difficult to see how the two complement each other. The pursuit of positive comments, "check-ins," the change in Websites from billboards to interactive information hubs is evident in the marketplace of nearly every industry, especially in the B to C sector. Just outside of the mainstream media, but easy t …

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12/09/2010

Marketing Trends 2011: Financial Services Enters Social Media Marketing

Categories: Social Marketing

I like Genworth Financial. I mean this in the sense that I "like" their Facebook Page, as well as in the sense that I like what they do with it. Genworth ran an ad during Super Bowl XXIV asking viewers to visit its Facebook Page and make a brief post honoring someone special in their lives. The accompanying screen shot here is from their Genworth Celebrates Parents Page, which is an upshot from the still-thriving Genworth Celebrates Page, which provides an outlet for people to honor heroes in their …

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