- 2.15.12 - Current Marketing Trends – The Extinction of Previously Successful Businesses
- 2.14.12 - Experiential Marketing: What's in a Name?
- 2.13.12 - 4 Reasons Comments on Your Facebook Business Page are Hurting Your Company’s Online Reputation
- 2.13.12 - Google’s New Privacy Policy: What It Means to Your Business and the Internet
- 2.1.12 - Webolutions Participates in 2nd Annual Grocery Cart Race for Charity
- February 2012 (5)
- January 2012 (7)
- December 2011 (4)
- November 2011 (5)
- October 2011 (7)
- September 2011 (4)
- August 2011 (1)
- July 2011 (3)
- June 2011 (6)
- May 2011 (4)
- April 2011 (6)
- March 2011 (6)
- February 2011 (5)
- January 2011 (4)
- December 2010 (4)
- November 2010 (9)
- October 2010 (2)
- September 2010 (2)
- August 2010 (2)
- July 2010 (6)
- April 2010 (4)
- March 2010 (9)
- February 2010 (3)
- January 2010 (1)
- December 2009 (5)
- November 2009 (5)
- October 2009 (1)
- September 2009 (7)
- August 2009 (7)
- July 2009 (4)
- May 2009 (3)
- April 2009 (4)
- August 2008 (1)
- November 2007 (1)
- October 2007 (3)
Archived Posts - November 2010
11/29/2010
Marketing Trends 2011: Advertising Becomes Personal with Billboards that See You
Categories: Marketing TrendsThe following is re-posted from July 27, 2009. We live in a “me” society, where everything is on demand, and customized and personalized just for me. I have MySpace, iGoogle, my Yahoo, my iTunes – everything directed towards me, in the way I choose to consume it. I no longer read a print newspaper; instead I simply log onto my Google desktop, and can see my top interest news, specifically in the way I have decided to filter it, and specifically in the order I want it displayed. I no longer listen to the radio, I play my iTunes, which are songs I have chosen …
Read The Rest of This Post11/26/2010
Marketing Trends 2011: 3 Factors to consider for Email Marketing Tools
Categories: Marketing Trends Online Marketing Social Marketing
I was recently part of an online discussion in a LinkedIn group about Email marketing tools. Recommendations and insights were sought to aid the comparison of ExactTarget, Constant Contact and MailChimp. (Disclosure: Webolutions uses ExactTarget. We also manage client accounts on ExactTarget and Constant Contact.) All of the responses were thoughtful and each endorsed a service based on ease of use and design options. Choosing an Email Marketing Tool Especially if you're doing it yourself, ease of use is essential. We wouldn't be much of a design company if we didn't stress the i …
Read The Rest of This Post11/23/2010
Denver SEO Resources: A few of our favorite blogs
Categories: Online Marketing
Following on from the tenet posted in a previous post that we want our clients and partners to be savvy, here's a quick list of some of the resources we use to stay on our game: SEO Blogs These are our favorite Internet resources to stay on top of the constantly shifting landscape of Search Engine Optimization: Search Engine Land Search Engine Watch Broader Topics These sites have a larger scope than SEO--Social media, Internet advertising, mobile marketing, programming development and more. We recommend them for everyone from neophite to geek: Hubspot SEO, Bl …
Read The Rest of This Post11/19/2010
Denver Social Media: 4 alternatives to Facebook "unfriending"
Categories: Social Marketing
This past Wednesday, February 17, 2010, was late-night talk show host Jimmy Kimmel's first annual Facebook "National Unfriend Day." Anthropologists tell us that each of us can maintain a maximum of 150 personal relationships. From this, we learn: The majority of "friends" we have on Facebook are not, by this definition, friends. Anthropologists don't have sales quotas. Therein lies the rub. Many of us employ Facebook, actively and conscientiously or otherwise, to build our personal brand. Since our friends and family don't care about such things, this is a …
Read The Rest of This Post11/16/2010
Internet Marketing Trends: Will new Google popups change Web design?
Categories: Effective Design & Usability Online Marketing
(Or: Google changes aren't permanent; but change is.) Must be a day with a "y" in it. Google changed something. And once again, they didn't call first to ask if it was okay. Harumph. A few weeks ago, most users started noticing the merge of local and organic. Notice how, on the picture, the map thumbtacks accompany the organic listing. That's pretty cool. All that much more important now to have a Google Places page for your business. Where's the big map, you ask? It's on the right column, hidden behind the popup window showcasing the Website. See what I did there? So, now, …
Read The Rest of This Post11/12/2010
Denver Internet Marketing: 3 Critieria for Choosing an SEO partner
Categories: Online Marketing
"We usually start these conversations with a lesson on how your Website is not up to our SEO standards." That's the modus operandi of a national firm with whom Webolutions is considering establishing a strategic partnership. With our site, they didn't have anywhere to go, but that's not the point. Here's the point: Just because a Website has "Internetmarketing" in its URL does not mean they are your best choice for an Internet marketing partner. Water cooler talk in this office is loaded with comments like, "It's surprising that greater standardization doesn't ex …
Read The Rest of This Post11/10/2010
Internet Marketing Example: The Dallas Cowboys and the Importance of Domain Renewal
Categories: Online Marketing
At the risk of piling on or hitting after the whistle...how 'bout them Cowboys? The story so far: The 2010 NFL season began with extroverted owner Jerry Jones, Sr., boasting that the team he owns, the Dallas Cowboys, expect to be the first team to play a home game in the Super Bowl. (For those of you who are late to the party, the Cowboys are one of the more storied and popular franchises in all of American sports.) That same team started the season one and six, losing their star quarterback to injury in the seventh game. Fans, followers, sportswriters, radio and TV pundits, blogg …
Read The Rest of This Post11/09/2010
Denver Social Media: Better online marketing through "listening."
Categories: Social Marketing
This month's Denver Social Marketing Group Meetup focused on listening. The first phase of a company's social marketing is almost always, as it should be, listening (monitoring) its reputation online. As we often say, "You can't choose whether or not people are talking about you online. You can choose to engage in the conversation about you." Social listening is a necessary "defensive" tool, but businesses of all sizes are using it for "offensive" purposes, as well. Tapping into conversations can provide insight to opportunities and trends within your industr …
Read The Rest of This Post11/05/2010
Marketing Trends 2011: Webolutions at the South Metro Denver Business Expo
Categories: Experience Marketing
Webolutions was a proud exhibitor at the South Metro Denver Chamber of Commerce's annual business expo on October 29, 2010. We were proud to receive several awards, including "Best in Show" for our "Planet Webo"-themed booth. Our CEO, John Vachalek, was honored with the Chamber's Leadership in Motion Award for his activism in the Denver business community. John's seminar, Top 10 Keys for Successful Marketing in 2011, was praised as providing "spot on," immediately applicable information. This month, our events include a November 9 International Breakfast …
Read The Rest of This Post
