Archived Posts - October 2010

10/27/2010

Denver Social Media: The rapid and inevitable evolution of college athletics

Categories: Marketing Trends Social Marketing    

Today, John and I addressed a gathering of about 50 coaches, administrators and marketers of the athletic department at the University of Denver. Our message: In the near future, a university's approach to social media will be the differentiator in recruiting, marketing and alumni/booster relationships. As marketing professionals and sports fans, we observe with great interest the developing relationship among student-athletes, their programs and social media. The landscape is littered with young people in high profile positions sharing the consequences of poor decisions.   North Ca …

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10/12/2010

Denver SEO - Three Tips to Choosing Your Keywords

Categories: Online Marketing    

Things to Keep In Mind When Choosing Your Keywords While it can be easy to overlook something as simple as choosing keywords, it is one of the biggest blunders you can make in an internet marketing campaign. Ranking for the wrong keywords doesn’t do any good.  They may bring you traffic, but if they are not relevant you will be increasing your bounce rate instead of your conversion rate. Here are some basic things to keep in mind when choosing your keywords. Relevancy - While it isn’t rocket science, choosing relevant keywords seems to be a difficult task for people to …

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