Archived Posts - January 2010

01/26/2010

The Importance of Actively Managing your Online Reputation

It is a well known fact that negative word-of-mouth spreads quicker than positive word-of-mouth. With Internet tools such as social media sites and blogging, negative word-of-mouth has more power to influence than ever before. According to the Retail Customer Dissatisfaction Study in 2006 done by the Jay H. Baker Retailing Initiative, only 6% of customers that experienced a problem with a retailer physically contacted them; however 31% went on to tell friends, family or colleagues what happened. As social media becomes a more prevalent way to communicate with friends, family and colleag …