Archived Posts - September 2009
09/24/2009
Personalize Your Business Communications - Thank Your Clients
Categories: Experience Marketing
Let your clients know you appreciate their business A few years ago, I moved back to Denver and was looking for a beauty salon that would service all of my beauty needs in one location. It can be challenging to find a full-service salon to meet all of your specific beauty needs, so I asked around for recommendations. I got a personal recommendation from my mom; she really liked the hair stylist at this particular salon, so I went to try it out. Wow, was I impressed with the experience! I walked into the salon, which was located right off of a very busy street in town. …
Read The Rest of This Post09/16/2009
Don't Make Me Think! (Book Review)
Categories: Effective Design & UsabilitySteve Krug’s Don’t Make Me Think was popping up in so many “must read” lists, I couldn’t pass it up. This book outlines Krug’s “common sense approach to Web usability,” and is indeed a “must read.” Don’t Make Me Think does not cater only to Web usability professionals. Anyone who manages a Website will find the material to be easily digestible. You do not need the vocabulary of a seasoned Web professional to get value out of this book. The book’s title is also what Krug refers to as, “Krug’s First L …
Read The Rest of This Post09/15/2009
Using SMS Text Messaging for More Than A Good "LOL" - A New Social Marketing Strategy
Categories: Social Marketing
A New Use for SMS Text Messaging: Over the weekend, I helped out at an event in Downtown Denver. This event was a scavenger hunt to win a $15,000 engagement ring donated by a local jeweler. Over 250 couples showed up for the race in hopes of winning the ring. The key to winning the ring was to receive the highest amount of points by a certain time in the day. Now you may be asking yourself, what does this have anything to do with Social Marketing? It is important to note that when couples registered for the event that were required to enter their cell phone number and cell phone car …
Read The Rest of This Post09/14/2009
Call Tracking Services Improve ROI Measurement
Categories: Online Marketing
Most Online Marketing initiatives include some sort of Web analytics. However, many people overlook the critical measurement of the telephone calls received as a result of these efforts. Webolutions’ call tracking solution allows businesses to add a new dimension to their online and offline campaign ROI measurement. Some of this service’s features include: Unique campaign-by-campaign call tracking numbers Dynamic population of tracking numbers throughout your Website, based on the originating campaign Call recording for the monitoring of call conversion qual …
Read The Rest of This Post09/14/2009
Client Relationship Building - Critical to Your Long-Term Business Success
Categories: Marketing Trends
Changes in the world have made Relationship Marketing to your existing client-base more important than ever. Some of these key changes include: Unlimited access to information and options Decreased overall brand loyalty Perceived and actual commoditization of products and services Blogs, rating systems, and other consumer-driven publishing platforms The downturn in the economy The trend towards the personalization of all products and services Never before has the consumer had so much influence over the products and services they purchase. Previously, bu …
Read The Rest of This Post09/14/2009
How Much Are Your Bananas? – An Experience-Based, Pricing Model Case Study
Categories: Experience Marketing
Whether you are selling bananas, professional services, or manufactured goods, the client experience you create dictates the price that you can charge and your overall level of client satisfaction About a year or so ago, on my semi-daily visit to Starbucks, I noticed that they started selling bananas. The cost was .90 each. This seemed pricey especially since bananas are available at every grocery store for quite a bit less. I began to notice that some mornings there were no bananas. When I asked why, they told me that on many of days, the bananas sell out early. Starbucks also has c …
Read The Rest of This Post09/10/2009
When Customer Incentives Become the Expectation
Categories: Marketing TrendsA friend of mine recently moved to Denver and bought a new house. Being new to Colorado, she was unfamiliar with American Furniture Warehouse. As she was perusing the ads a few weeks ago, she was absolutely elated to see that AFW was having a huge Labor Day Sale. I just sort of chuckled to myself, and went on about my day. I figured I would let her stay excited; she'd learn soon enough. What she will come to know, is that AFW is ALWAYS having a sale; there is nothing really special about this particular "Labor Day Sale." Last month it was a "Back t …
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