- 7.15.10 - Explaining SEO Through Analogies – Weight Loss
- 7.12.10 - Web 2.0 meets SEO
- 7.8.10 - Social Content Sharing - What, How, and Why?
- 7.7.10 - Social Marketing - LinkedIn Greatly Enhances Groups
- 7.2.10 - HTML5, the future of the dub-dub-dub
Archived Posts - August 2009
08/19/2009
Is Your Website Usable?
Categories: Effective Design & UsabilityNowadays everybody has a Website. You have to do more than just throw up a site with good content to stand out. You’ve got to start by making your site usable. There is more to Website usability than just ensuring you do not have any broken links. Usability is all about getting your site visitors to the content they are looking for in an easy and intuitive way. You can have the best content in the world but if users have to think too much to move around and find what they want, they will be dissatisfied and go elsewhere. Evaluating Your Site’s Usability Your site is usable if i …
Read The Rest of This Post08/19/2009
Social Marketing: A Channel for Success
Categories: Social Marketing
Social Marketing is becoming more and more prevalent in today’s society. Many companies are beginning to direct their entire marketing campaigns towards Social Marketing. As a Social Marketing Coordinator at a Marketing/Web Design company, I am very drawn to social Websites such as Twitter, Facebook, and YouTube. Just the other day I was at home cleaning with the television on for background noise. I heard some catchy music coming from the TV and looked over at it. On the screen, was a commercial where a series of dancers doing different moves and then pausing several times when they …
Read The Rest of This Post08/13/2009
Increase your Sales by Caring
Categories: Experience MarketingEverybody wants to increase their sales, and is looking for the secret on how to do so. Well, the secret is, there is no such thing. The best way to increase your sales, in my opinion, is really quite simple: CARE; Genuinely Care. Care about your customers. Care about your company. Care about your products/offerings. Care about your coworkers. Simply care. When you truly care, people will know. People like to do business with people that care, bottom line. I went to GNC yesterday to buy a multi-vitamin. I normally don't even shop at GNC, as it seems a little …
Read The Rest of This Post08/10/2009
Efficiency vs. the Experience & Increased Profits
Categories: Experience MarketingWhen evaluating the overall experience you provide to your clients, there is a fine line between the efficiency and speed at which you deliver your products and services vs. the overall interaction you provide. More interaction could lead to a better overall client experience as well as vastly increased profits! Case Study: Lunch at Chipotle I am always amazed at the speed at which the line at Chipotle moves. Like McDonalds, they have a simplified product offering (limited menu and options) and one …
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Connecting Your Business One Social Network at a Time
Categories: Social Marketing
At this point in time, it is probably safe to claim there is a world-wide obsession with Social Marketing and its importance on daily life operations. It is difficult to go anywhere in today’s online marketplace without noticing a Twitter, Facebook, YouTube, or Flickr icon. As businesses switch to aim their marketing campaigns through social media, they are trying to use all available networking sites. Most businesses are not just on one of these social networks, but rather as many as they can get their hands on. It is becoming continuously easier to manage the various social network …
Read The Rest of This Post08/08/2009
Product Customization – Are You Keeping Up?
Categories: Marketing TrendsMany companies are finding ways to customize their products and services. This customization allows them to provide an individualized experience for every customer. Customization adds to the novelty of doing business with them, which helps them stand out from their competitors. Below is a list of products and services which illustrate this trend towards increased customization: • Nike & Converse – Design your own shoes …
Read The Rest of This Post08/05/2009
Web Analytic Software - Only Useful if Actionable
Categories: Online MarketingThe key to successfully using Web analytics is ensuring that whatever you are tracking is actionable. It is easy to get bogged down in a huge amount of information provided by these tools. As well, all this information can be manipulated dozens of different ways. Without a plan, it is not uncommon to sit down in a meeting to review your Website analytics information and have everyone heading off in different directions, based on the numbers they relate to in the report. This is complete waste of time. The only informat …
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