Archived Posts - December 2009
12/23/2009
Disney: An Experience Marketing Example
Categories: Experience Marketing
During a recent visit to Disney World, I saw some great examples of Experience Marketing which I will be covering in this section of our blog over the next few weeks. After all, Disney’s theme parks are one the ultimate testaments to the concept of Experience Marketing. If all entrepreneurs could somehow capture the passion, vision, imagination and determination of Walt Disney, we would live in a truly amazing world. Let’s break this down a little bit. Disney was first recognized (after several failed business attempts) as an innovator in the world of animation and movies. …
Read The Rest of This Post12/22/2009
Website Redesign SEO - What You Need to Know!
Categories: Online Marketing
If you are considering the redesign of your Website, it is critical to consider the impacts this could have on your existing and future search engine positions. In many cases your business will have an established Website with some decent search engine positions. In order to update your site to a new or fresher look and to include more functionality, you may be considering investing in a Website upgrade. This will usually be a more expensive Website redesign and functional upgrade which includes a CMS, maybe a blog, some sort of Social Marketing and other substantial functionality upgrades …
Read The Rest of This Post12/21/2009
Go Green and Save Your Business Money
Categories: Marketing Trends
Greening your business is easier than you think. By doing a few small things you can save energy and resources and save your company money. The economic and business climate has changed over the past few years. Much emphasis has been placed on the downward spiraling economy and how this affects business owners today. Many small businesses and even corporations are closing their doors after years of hard work and dedication. There are several small steps your business can take to save a few dollars here and there; this will help improve your bottom line. There has also been a lot of …
Read The Rest of This Post12/07/2009
Website Easter Eggs - A Little Can Go a Long Way
Categories: Effective Design & Usability
Not everyone has the budget or the cause for an uber creative Flash site like EinsteinBros.com or the visually stunning JonathanYuen.com but that doesn’t mean your site needs to be dull. Don’t be afraid to spice it up and add little surprises for your users. Take your Website one step further by offering users just a little bit more. Perhaps you can add a little personality like the flying “W” that lives in the Webolutions.com header? Yahoo.com has a hidden gem. Click on the exclamation point in the logo and you’ll hear the Yahoo yodel. …
Read The Rest of This Post12/07/2009
Customizing Products & Brands for Social Media - The Motorola Cliq
Categories: Social Marketing
The holiday season is upon us and electronics are constantly being advertised to consumers as the perfect gift. There was a particular electronic gadget that caught my eye in a commercial being titled as “the first phone with social skills.” I had to check it out for myself. The next day I was at TMobile looking at the brand new Motorola Cliq phone. Being a Social Marketing Coordinator at a strategic marketing company, Webolutions, I was highly intrigued by the socially advanced phone. Only a few short days after seeing the advertisement, I purchased this phone. As I began to p …
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