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Archived Posts - November 2009
11/17/2009
Giving for Free - Strategic or Silly?
Categories: Marketing Trends
You always hear people say, "there's no such thing as free..." While this may be true in some cases, there are a multitude of exceptions to this antiquated rule. When you're in business, sometimes giving things away for free is beneficial. In fact, many times, giving something away for free can actually save you money. We are fast approaching a time where the consumer expects to get a lot for free. iPhone apps are free, blogging is free, consuming blog content is free, consuming online newspapers is free, tv shows and songs can be downloaded for free, you can …
Read The Rest of This Post11/11/2009
Transparency in Marketing
Categories: Marketing Trends
There is a lot of talk today about transparency in marketing and what this means. A blog post that I recently read defines transparency as, “the degree to which a company shares its leaders, employees, values, culture, strategy, business processes and the results of those processes with its publics. It’s the opposite of opacity, in which companies operate behind closed doors and shuttered windows." (By Shel Holtz of Shel Holtz PC , http://blog.holtz.com/index.php) This definition is as good as any for this post on why marketing transparency is so important for your busi …
Read The Rest of This Post11/09/2009
Online Search Reverse Engineering for Success
Categories: Online Marketing
The successful Online Marketing of a Website requires a very different approach than the conventional marketing techniques used to market most other products and services. Historically products were made, perhaps based on some level of market research, and then they were taken to the marketplace and mass-marketed. To successfully plan, develop and market a Website to the search engines requires a completely different approach. Many factors play a role in where your Website shows up on the search engines. This positioning is critical to most businesses’ success or failure. W …
Read The Rest of This Post11/03/2009
Your Employees are The Brand
Categories: Experience Marketing
Company heads and CEO's nationwide spend hundreds of millions annually, "branding" themselves. They collectively sit and decide who they want to be. They come up with this great idea on exactly who they want and need to be, an idea that is guaranteed to set them apart from the competition. They may even go so far as to redesign their Website and create new collateral materials to show off their new flashy brand. However, when you sit down to brand your company, if this brand is not communicated to, and lived out by each and every single one of your employees - …
Read The Rest of This Post11/02/2009
Usability Testing: Do it Early and Often for a Great Website
Categories: Effective Design & Usability
Usability testing is imperative if you want to take a good site and make it a great site. It will often reveal usability issues that designers, developers and clients will never discover because they are too close to the project and too familiar with the content. Typically, a usability test involves one user who is shown a site or a wireframe and asked to do something or explain what they are looking at. It’s not too complicated. However, usability testing is often cut from Web design budgets for largely two reasons: It’s too expensive It takes …
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