Archived Posts - August 2008

08/03/2008

Starbucks Marketing Observations

Starbucks current branding, marketing and advertising seems to focus on a “return to our roots” effort. They are refocusing on what has made them such a huge success in the world. Using this as an example, we can identify some keys to marketing success in today’s marketplace. This video focuses on the experience of Starbucks. At Starbuck"s website select, “Discover Our Heritage” then, “In The Beginning”. As you watch this video, pull yourself away from the company itself and focus your attention on the messaging, and the specific language t …