Featured Posts
06/02/2009
Business Profile vs. Personal Life – For Social Marketing is there really a Difference?
Categories: Marketing Trends Social MarketingWith the advent of Social Marketing, more people are asking us where the line should be between their public business profile and their personal online communications.
Over the past few months, several people have told me that they have a LinkedIn business profile that they use to post and befriend business colleagues and associates online. They also may have a Facebook page. But, they reserve this for close friends and family.
06/02/2009
Business Profile vs. Personal Life – For Social Marketing is there really a Difference?
Categories: Marketing Trends Social MarketingWith the advent of Social Marketing, more people are asking us where the line should be between their public business profile and their personal online communications.
Over the past few months, several people have told me that they have a LinkedIn business profile that they use to post and befriend business colleagues and associates online. They also may have a Facebook page. But, they reserve this for close friends and family.
05/22/2009
Twitter Tips
Categories: Social MarketingTwitter is undoubtedly the fastest growing social medium on the Internet today. According to Nielsen Online, Twitter grew an average of 1,382% from 2008 to 2009. In February 2008, Twitter averaged 475,000 unique visitors; February 2009, it grew to an astounding 7 million unique visitors.
05/22/2009
Local Search Optimization Strategies
Categories: Online MarketingLocal search results have become prime real estate on the search engine results page. These results are displayed under the sponsored advertisements, pushing the universal search results down. To most business owners’ ranking in the local results, such as Google Maps, is imperative to their company’s online success.
04/08/2009
Push the Reset Button on Your Marketing Initiatives
Categories: Marketing TrendsThe markets are topsy turvy. The employment and business landscapes have changed. Everything seems to be in somewhat of a state of flux.
I heard once that the Chinese word for crisis is, “Opportunity Riding the Dangerous Wind.” I always remember this. I am truly of the opinion that when drastic change occurs, great opportunities arise, at least for those who are looking for them! Are you someone who stops growing your business when times change or someone who refuses to be beat, no matter what?
In a recent South Metro Denver Chamber of Commerce ( Read The Rest of This Post
04/08/2009
The Internal Experience Has to Come First!
Categories: Experience MarketingExperience Marketing is the act of turning regular, ordinary business operations and events into something stimulating, engaging and immersing for the participant. Every interaction with a client, potential client or employee is an opportunity to create an experience!
Branded, internal experiences are critical if you expect team members to provide great external experiences for your clients.
Krause Kirkpatrick and Bertrand, PC (http://www.kkb-cpa.com) is the region’s only Financial Consulting and CPA firm specializing in the H …
Read The Rest of This Post04/08/2009
Common Misconceptions about Organic Search Marketing
Categories: Online MarketingTime and time again people come to Webolutions with false expectations created by reading substandard blog posts or receive guidance from less than reputable online marketing firms. It is time to clear up the misconceptions and set the record straight:
Internet Marketing Takes NO Effort: False - Internet Marketing is time-consuming. I am sure you have all seen the advertisements or spam emails saying, “Make money from home by working on the Internet.” Well, not only are some of them scams, but it isn’t as easy as it sounds. When it comes to search …
Read The Rest of This Post04/07/2009
Social Marketing with Facebook
Categories: Social MarketingFacebook is steadily becoming the largest social network on the Internet, with over 175 million active users. Consumers are turning to Internet resources, such as Facebook, when searching for feedback on a company’s products and services. Facebook allows businesses the chance to build customer evangelists, connect with new or existing customers, promote products, participate in conversations, establish credibility in their industry and create brand awareness. Best of all…it’s free!
How Do I Use Facebook as a Viral Marketing Resource?
08/03/2008
Starbucks Marketing Observations
Categories: Marketing Trends
Starbucks current branding, marketing and advertising seems to focus on a “return to our roots” effort.
They are refocusing on what has made them such a huge success in the world. Using this as an example, we can identify some keys to marketing success in today’s marketplace. This video focuses on the experience of Starbucks.
At Starbuck"s website select, “Discover Our Heritage” then, “In The Beginning” …
11/20/2007
When you compete on price you lose
Categories: Marketing Trends
Creating unique, relevant and memorable marketing experiences attract new customers, reawaken the interest of existing customers and generate additional demand for products and services. …
Read The Rest of This Post10/08/2007
The more you give away the more clients you get
Categories: Marketing Trends
When people are shopping for a new product or service they want to make the best choice. They are likely thinking: …
Read The Rest of This Post10/07/2007
The most important question in marketing
Categories: Marketing Trends
In a previous post I talked about asking questions as a way to stimulate ideas. Questions open your mind to possibilities. One question in particular, when asked over and over again, can dramatically improve your company"s long-term profitability. That question is: …
Read The Rest of This Post10/06/2007
People never buy your product or service
Categories: Marketing Trends
Many business owners don’t know what they are “really” selling. Once you understand what your customers are “actually” buying, you have a much better chance of selling them. …
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